LEGO Opens First Store in Davao City

LEGO brings a lot of happy childhood memories to many people who grew up with it and it continues to bring joy to kids of today. Thankfully, those in Davao City and nearby provinces who wish to buy Lego toys need not go to Manila anymore or purchase online. This is because Davao now has its own Certified Lego Store in Abreeza Mall which means even the adults who want to make their childhood dreams come true can very well do so now.

It was last week, Earth Day or April 22 to be exact when Lego and its partners including UNICEF formally opened its 7th certified store in the Philippines and 1st in Davao in the presence of guests, the local media and bloggers. The fun event dubbed "Davawsome Adventure" started with a short program followed by a game for moms and kids and the grand opening of the store.

Lego announced its partnership with UNICEF Philippines to build the first National Centre for Children with Disabilities in Philippine General Hospital (PGH). At the same time, the store through Sharlene Ortiga (LAJ Philippines retail manager) turned over a check worth P500,000 to UNICEF Philippines representative Lotta Sylwander as part of its fundraising drive to raise P10 million for the centre's construction.

Photo by Josef Cagas (DavaoGeekHub.com)

Photo by Josef Cagas (DavaoGeekHub.com)

Davao's first Lego Certified Store features a very attractive interior design. Some of the best features that would greet visitors and buyers are the Lego bricks wall at the back (behind the cashier) and the play area for kids in the center. Apart from the usual toys that can be assembled (those in boxes), there are keychains and minifigures available at the store.

The store, by the way, is the fifth in a series of stores that Lego will open from Manila to Davao under its "Better With Every Brick" campaign.

Photo by Claudine Chua (FashionVenom.com)

About Lego

Lego goes beyond just merely being one of the world's top toymakers because it also a "beloved builder of childhood fantasies," Apart from inspiring and engaging the builder through fun and play, it also extends help to more children through worthy projects such as the building of the National Centre for Children with Disabilities.

Danish carpenter Ole Kirk Kristiansen is the man behind Lego toys. It was in 1932 when he first introduced his creations in Denmark stores. Eventually, the brand gained popularity and spread in other parts of the world.